Persevere Coaching

Persevere Coaching is a personal fitness business focusing on online coaching and personal training. We aimed to create a brand that was both motivational and empowering, encouraging their clients to be consistent, driven and passionate about their health and fitness and above all, who will persevere against it all.

The logos are designed with a thick, san serif font which relates to the key word of the brand, boldness. The stroke also adds a sense of confidence and breaks the logo up from being a solid typographic logo. This logo is simple with the minimal design and the element of boldness whilst keeping professional. The blue colours encourages trust and motivatation and stands out against the black and white beautifully.